What Vehicle Wraps Can Do For You
For business owners interested in attracting new business, customers, or even just new leads and inquiries, vehicle wrap advertising is an affordable and highly successful marketing tool.
In a large metropolitan area, like Charlotte, NC, a vehicle wrap has the potential to be exposed to 50,000 customers every day. No other marketing contact point can come anywhere near that kind of exposure for a cost similar to that of a vehicle wrap. Your vehicle is a traveling billboard just waiting for someone to read what it says, and unlike a static billboard in one location, your message can cover huge areas and be seen by more consumers than would normally not see a single-position billboard.
Here’s an example; the Trucking Association & Outdoor Advertising association of America reports that in a single year, an average delivery truck can make 16 million impressions on consumers. Each impression is a point of contact with a potential customer, just the same as if that customer had seen a commercial on television or an advertisement in a newspaper.
If you compare the cost per square foot, per thousand impressions of a vehicle wrap, the cost difference is enormous. An average vehicle wrap in cost per thousand is approximately $0.21 per square foot, while a typical billboard costs about $2.40 per square foot – a savings of over 90%!
The Benefits For You
Besides the increase in brand awareness and exposure to a broad marketing area, there are several other benefits.
The first is the ability to be seen more effectively than your competitors. In many cases, businesses don’t even consider the visibility that a vehicle wrap will bring their business. They stay rigidly entrenched in the more traditional and less effective marketing venues of the past; magazines, newspapers, radio and TV. These are all viable marketing options, but very few can generate the awareness and demographic diversity that a wrapped vehicle can in just the course of everyday business. By beating your competitors to the punch, you will corner the market quickly and with little effort.
Another valuable benefit is one of business notoriety. With a sharp, professional, attractive, and well crafted marketing message on your vehicle, you will appear at the forefront of your industry. Not to mention the fact that your vehicle will give the impression of an entire fleet of vehicles since it will be seen in various places, often at multiple times each day. This helps give the impression of size and reliability that is sometimes hard to generate in other ways.
However, the most noticeable benefit to both your business and marketing efforts will be in the cost savings that come from a well-done vehicle wrap. As was pointed out above, vehicle wraps are one of the lowest cost marketing outreaches you can do. In terms of exposure, they just can’t be beat. And, because these wraps last upwards of 10 years, there is no recurring investment. Unlike other marketing forms like billboard rental, ad placement, etc., the one-time vehicle wrap charge can be spread out over multiple-year marketing budgets. The savings on your marketing budget alone make this a worthwhile investment, not to mention the other value added benefits.
Don’t let another moment pass without opening the door to greater exposure for your business. Contact one of our Kranken Signs vehicle wrap representatives today to discuss how we can get started generating more interest in your business.
Return On Investment
Primetime TV spot: $20.54
Newspaper (1/4 page B&W): $11.66
Primetime Network TV: $11.31
Radio (:60 morning drive slot): $5.92
Rotary Bulletins (posters): $3.90
Rotary Bulletins (billboards): $1.78
Truck/Vehicle Wrap: Less than $0.70